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Cube Head ~ House For Men Inc ~ HIS After Shave ~ Vintage Perfume Bottle

Rare Figural Commercial Perfume ~ HIS After Shave ~ Cubist Art Deco Man Shaped Bottle

I sold this bottle on eBay in 2009 for a final bid of $132.50

  • Deep burgundy painted glass torso, with off-white plastic (bakelite???) winking cube-head.
  • Approx. 6-1/2" tall x 3-3/8" wide
  • The scent was called Northwoods (How manly!)
I tried to dig up some info on the House For Men company, with minimal results. I think they started in the mid 1940's, and ran into the 1960's.


In 1946 they had an interesting sales gimmick -- a solid gold shaving bowl - soap not included, only $1875.00!
One manufacturer, named The House 
for Men, Inc., has gone completely hay- 
wire with His — a solid gold shaving bowl 
selling retail for $1875.00 (soap not in- 
cluded). You can see this "strictly mascu- 
line" nugget on display at 609 North 
LaSalle Street, Chicago, presumably by 
appointment only. [Source]
 It must have gone along with their shiny gold HIS bottle...

Of course, they also sold an affordable burgundy bakelite soap bowl...

An advertising booklet was copyrighted in 1948.

I found many 1960's advertorials in the Chicago Tribune archives. This one was from 1963.

In 1967, House For Men Inc. was acquired by Del Laboratories, a big cosmetics company. (Coty bought Del Labs in 2007.)
By the end of 1966, the year the company was renamed Del Laboratories, Maradel had regained its momentum. Net sales reached $12.1 million that year, and net income was $739,000.
In 1967 a third stock offering, at $11 a share, enabled Del to buy Rejuvia, Inc., which made eye makeup, nail polish, and lipstick retailed under the Flame-Glo (later Flame Glow) name. The company also acquired Blanchard Parfums Corporation, producer of popular priced fragrances; House for Men, Inc. (men's toiletries), and LaSalle Laboratories, Inc. (also men's toiletries) in 1967. [Source]

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