- Deep burgundy painted glass torso, with off-white plastic (bakelite???) winking cube-head.
- Approx. 6-1/2" tall x 3-3/8" wide
- The scent was called Northwoods (How manly!)
- Label reads: MFG BY AND DIST FOR THE HOUSE FOR MEN INC / AFTER SHAVE LOTION / NORTHWOODS / CHICAGO ILL
In 1946 they had an interesting sales gimmick -- a solid gold shaving bowl - soap not included, only $1875.00!
It must have gone along with their shiny gold HIS bottle...One manufacturer, named The House for Men, Inc., has gone completely hay- wire with His — a solid gold shaving bowl selling retail for $1875.00 (soap not in- cluded). You can see this "strictly mascu- line" nugget on display at 609 North LaSalle Street, Chicago, presumably by appointment only. [Source]
An advertising booklet was copyrighted in 1948.
I found many 1960's advertorials in the Chicago Tribune archives. This one was from 1963.
In 1967, House For Men Inc. was acquired by Del Laboratories, a big cosmetics company. (Coty bought Del Labs in 2007.)
By the end of 1966, the year the company was renamed Del Laboratories, Maradel had regained its momentum. Net sales reached $12.1 million that year, and net income was $739,000.In 1967 a third stock offering, at $11 a share, enabled Del to buy Rejuvia, Inc., which made eye makeup, nail polish, and lipstick retailed under the Flame-Glo (later Flame Glow) name. The company also acquired Blanchard Parfums Corporation, producer of popular priced fragrances; House for Men, Inc. (men's toiletries), and LaSalle Laboratories, Inc. (also men's toiletries) in 1967. [Source]