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Earliest Coca Cola Tray Brings $100,000 @ Schmidt Auction

Pic from Worthpoint
1897 tray is thought to be the 1st advertising tray for Coca Cola. It sold for over $100,000 !!!
The first auction session of the Schmidt Museum's collection grossed over $3-million!
A mosaic-globe light brought top honors @ $140,000.00
A one-of-a-kind 1896 poster brought $105,000.00
3rd place went to an ornate fountain dispenser @ $100,000.00
4th place is the aforementioned tray, with a $95,000.00 bid
There was an 18% buyer's premium, so the tray went for more than $100,000.00.

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